I created an imaginary cosmetics brand called “chéribom” as a way to challenge myself and further develop my design skills, particularly in the area of brand identity. My focus was on designing for cosmetics targeted at Gen Z, a demographic known for its vibrant self-expression. The use of bold colors reflects the brand’s energetic and “explosive” nature, perfectly aligning with the overall message of makeup that truly stands out from the crowd. Additionally, chéribom champions important values such as advocating for a clean planet and encouraging individuals to embrace their uniqueness and stay true to themselves in everything they do.