Jillian Holmberg
Hi! I’m Jillian - a Buffalo based designer who’s passionate about creating accessible and imaginative design. I love creating experiences that are equal parts engaging, delightful, and user-friendly. At the heart of my work is a commitment to inclusive design; using creativity as a tool to advocate for a world where everyone feels seen and included.
Lamar Advertising
I currently specialize in static and digital billboard design for Lamar Advertising, Buffalo NY!
YWCA Jamestown
At YWCA Jamestown, I designed graphics for social media and events based on Instagram and TikTok trends.
Synaptria
Driven by research and my education at UB, my thesis project “Synaptria” leverages accessible design through an interactive app interface and print collateral.
My Approach
Research & Empathize
No matter the project, I believe it is always in best practice to understand the subject matter, audience, and client holistically. Research is necessary to approach the project in a successful way, and it allows me to bring empathy into my work. I like making user personas to understand pain points, refine my goals etc.
Ideate & Prototype
Idea generation is an important step in my design process. Brain dumping every idea I have for a project allows me to work more intuitively and think thoroughly about what’s needed. Once an idea sticks, it’s time to prototype and work out the kinks.
Collaborate & Finalize
Working together is important. I rely on client feedback and user tests. My design is based on understanding people, so I need different views to make sure it works well. After gathering all feedback, the project is finalized and ready to launch!
