YWCA Rebrand
The primary focus of this project was to select a nonprofit organization and develop a comprehensive rebranding strategy for them. I chose the YWCA because I am deeply passionate about their mission, currently work there, and believe their existing branding has significant room for improvement.I used a variety of colors and geometric shapes to convey themes of community, unity, and connection, making the overall design feel welcoming and friendly.
Stationary
After creating a fresh new color palette and a distinctive logo, I proceeded to design matching letterheads, business cards, and envelopes. For the visual theme, I chose an overlapping block pattern that effectively symbolizes unity, community, and strength, conveying a sense of togetherness and resilience throughout the brand materials.
Following the creation of the stationary, I designed a vehicle wrap, a t-shirt, a name badge, and three signs. I chose to maintain the simple block pattern throughout these items to ensure the branding remained consistent and cohesive across all materials.
Signage and Wearables
Finally, I successfully created a fully mobile-responsive mockup website for the YWCA. Beyond the website design, I also developed two visually appealing and engaging web banner advertisements to complement the overall project.