YWCA Rebrand
The focus of the semester long class was to pick a nonprofit and rebrand them. I chose the YWCA since I am passionate about their mission, currently work there, and felt their branding could improve.
Year
2024
Class
Identity Design
Stationary
After creating a new color palette and logo, I designed letterheads, business cards, and envelopes. I decided to go with an overlapping block pattern to represent unity, community, and strength.
Signage and Wearables
Following stationary, I created a vehicle wrap, tshirt, name badge, and 3 signs. I decided to continue with the simple block pattern to keep the branding cohesive.
Mobile and Web Design
Finally, I created a mockup website (mobile responsive) for the YWCA. I also designed 2 web banner advertisements.
